It should come as no surprise a company founded on challenging industry conventions would explain itself a bit unconventionally. Here at Zūm, we’re constantly questioning traditional ways of doing things as we reimagine better alternatives. So it’s only natural our film starts by questioning the old adage ‘going the extra mile’. We reflected on this expression and asked ourselves if it still made sense in today’s world. After all, hard work and innovation should yield less miles, not more. Less toxic fumes polluting our planet. And less time and money spent unnecessarily getting kids to and from school through outdated modes of student transportation. And in-keeping with our approach of bucking established norms, we decided to put our story in the hands of a teenage soon-to-be star who describes the benefits of Zūm from a students’ perspective.
Let’s make saving the extra mile a better measure of hard work. It’s certainly what we do at Zūm. Check out our video below and reach out if you’d like to learn more. www.ridezum.com.